Monthly Archives: May 2011

Numbers + Thinking = Better Numbers

We’ve said before that numbers are important, despite our preference for warm fuzzies. There are so many super delightful ways to measure progress, make effective improvements and more by keeping careful records and taking actions based on their analysis.

Let this image serve as a reminder that when it comes to social media metrics, the numbers are complicated and not at all straightforward – regardless of how simply they are displayed.
However! Numbers have limits. As easy as it may be to read a metric off a screen and say, “Hey we’re doing pretty well!” it’s not always that straightforward. Sometimes, they need a little common sense and even a few warm fuzzies to make a real impact. Continue reading

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